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What do People Want Online? It’s not what you think it is.
by Jay Conrad Levinson

What people want online is a question guerrillas ask themselves a lot. Whether it's for fun or work or something else, understanding a consumer's motives once he or she logs on is a necessity. But the experts don't seem to agree on what people want.

Some folks see the web as a vast, new field for advertising messages, assuming that while people may want to do something else, if we can entice them with flash, we can sort of trick them into paying attention to our products and services.

Guess what. That’s not gonna happen.

Other folks seem to subscribe to the notion that people online are looking for entertainment on the Internet, and therefore they construct messages aimed at persuading while playing. And, in other cases, the time-honored direct-response model wins out: Grab people when you can, get 'em to take an action, and then market, market, market. The answer may be that the consumer has and wants a lot more control than we give him/her credit for.

Today, webmeisters are in control. Sort of. In a perfect cyberworld, people will be in control. Sort of.

Two recent studies shed light upon this dilemma. One was conducted by Zatso. The other was conducted by the Pew Research Center. Zatso and Pew. (Those guys didn’t spend much time reading "how-to-name-your-company" books, I guess.) Still, both of their studies illuminated the answer as to what people want to do online.

The answer, as most answers, is very utilitarian: People want to accomplish something online. They're not aimless surfers hoping to discover a cybertreasure. Instead, the average Net user turns out to be a goal-oriented person interested in finding information and communicating with others – in doing something he or she set out to do.

Look at the Zatso study. "A View of the 21st Century News Consumer" looked at people's news reading habits on the web. It revealed that reading and getting news was the most popular online activity after email. The guerrilla thinks, "That means email is number one. How might I capitalize on that?"

One out of three respondents reported that they read news online every day, with their interests expanding geographically — local news was of the most interest, U.S. news the least.

Personalization was seen as a benefit, too. Seventy-five percent of respondents said that they wanted news on demand and nearly two out of three wanted personalized news. The subjects surveyed liked the idea that they, not some media outlet, controlled the news they saw. They feel they're better equipped to select what they want to see than a professional editor. Again, control seems to be the issue. Again, guerrillas think of ways to market by putting the prospect in control.

The Pew Research Center study revealed that regular net users were more connected with their friends and family than those who didn't use the Internet on a regular basis. 


Jay Conrad Levinson is probably the most respected marketer in the world. He is the inventor of "Guerrilla Marketing" and is responsible for some of the most outrageous marketing campaigns in history -- including the "Marlboro Man" -- the most successful ad campaign in history. In his latest book, "Put Your Internet Marketing on Steroids" Jay reveals how you can use marketing steroids legally to make your business insanely profitable.


 

Save Your Online Business

No Software Needed?

Butterfly Marketing proves to be just as powerful in strategies then in the software itself. Below you will find a student and customer of the course.

Click Here To Learn More About This Manuscript

Michael Cheney of "Adsense Videos" applied the the pre-launch strategies and affiliate tools and JV strategies outlined in Mike Filsaime's Butterfly Marketing Manuscript to the his launch.

Here is what Michael Cheney had to say about what he learned in the Manuscript:

"Mike - first off I just want to say thank you so much! The techniques I learned from Butterfly Marketing played a BIG part in helping me make $63,249 in sales in 24 hours!!

As I write this I'm still finding it hard to believe. It seems a lifetime ago that the BFM package landed on my doorstep and I started poring over it with my smile getting larger and wider with each new insight as I realized that as long as I APPLIED what I was learning the principles were going to make something BIG happen!

Little did I know just HOW BIG it would be when I launched AdSense Videos...

AdSense Videos - 33 Hours After Launch..

The site went live. My life changed forever - seriously the results have been incredible Mike - we've grossed over $200,000 in 7 days!! The site got an Alexa ranking on Launch Day of 351!

AdSense Videos was ranked Number 1 on the ClickBank Marketplace in the Marketing category just 4 days after the Launch!

I've also been getting, on average, one new subscriber every minute of every hour for the past SIX AND A HALF DAYS!!!

So - What did I learn from you Mike and from Butterfly Marketing? Where to start! I think one of the biggest things was the step-by-step approach. Everything I created for Affiliates, Joint Venture partners and for people going through the videos themselves has been step-by-step. I made everything as easy as I could and 'muppet-proof' as I like to call it!

I also realized that it's paying attention to the smaller details BEFORE launch that really pay dividends AFTER the Launch. And BOY am I seeing that!

You gave some absolute gems of advice in Butterfly Marketing which have, without a shadow of a doubt, contributed in a big way to the overall success of AdSense Videos.

Thanks again!

Michael Cheney"


You too can have the same results as Michael Cheney by implementing the tactics and strategies outlined in Mike Filsaime's Butterfly Marketing Manuscript.

Learn why people are saying that this report changed the way marketing is done on the internet for good!

Click Here to read more amazing success stories from people who applied what Mike teaches in his tell all Manuscript on how to profit big from your own products and membership sites.


A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!
 
A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads. And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others. Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it." This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret. Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..."
So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.
He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved. Again, nothing about his secret is either illegal or robs from the search engines. One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!" The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential." Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long. A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things." One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this." It is currently available at ...so you may want to head on over there now and get it. It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level. While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?

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"How to Stop Digital Thieves with CGI"
by Steve Humphrey

I'm going to assume you're serious about your business. If
you're not, I can't help you anyway.  You've gone as far as
getting a real merchant account to accept credit card payments
online.

You know that this was neither easy or cheap. So does everyone
else!  So, a merchant account shows that you've made a serious
commitment to your business.  That's good for customer
confidence, which is good for business.  So far so good...

Now there's the issue of selling stuff to people online.  Your
order form leads them to feed their credit card info to a secure
gateway, using software you bought or leased from (or through)
your merchant account provider.  Finally, the transaction is
approved or denied.

If approved, the software generates a receipt and e-mails you and
the customer each a copy.  At this point, the customer is
returned to a page you specified.  In the case of downloadable
products, this is often the page where they download your
product.  So, you've got the entire process fully automated.

For a product or service with a fairly low price point and a
potential for many thousands of sales, this seems ideal.  You
can quite literally make sales and earn income 24 hours a day.
So, what's the problem?

The form code on your order page is the problem.  If someone
uses the ViewSource function of their browser, they can see all
your code.  If they have even a tiny bit of initiative and skill,
they can locate the URL of your download page.  After all, it's
right there in your form code!
Required reading for anyone who wants to automate their Web site
or their marketing efforts...


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